Custom "W" Hooks for ZGF + Wasserman

Client: ZGF + Wasserman

Merkled Studio: Design, Prototype and Manufacturing

The design team at ZGF approached us to collaborate on a custom "W" hook for Wasserman's stunning new London office. Using the same high-quality aluminum material and manufacturing process as our Merkled Coat Hooks, we brought their concept to life, crafting over 100 functional and visually striking W hooks. This project allowed us to help transform their vision into an exciting and cohesive design statement.

Process:

Merkled Studio began by interpreting the client’s concept, transforming their "W" logo into a functional 3D hook design. From there, we created detailed production drawings and developed two scale prototypes in the final aluminum thickness. These prototypes allowed us to evaluate the design's appearance as a 3D object, determine optimal bending points for structural integrity, and refine the edges for a softer, more polished finish.

Once the final design decisions were made we moved into production. The hooks were first waterjet cut, followed by a commercial-grade powder coating that replicated a matte black anodized finish. Having successfully tested this material and production method with our Merkled Coat Hook line, we were confident these final hooks would meet the highest standards of quality, strength, and durability.